Kickstart, a health drink?
Seriously? Who comes up with this stuff? I’m baffled why someone thought this was a good idea? Why don’t you start just giving your kids a redbull with breakfast?
Yesterday PepsiCo announced they will be releasing on Feb 25th, a new breakfast drink called Mountain Dew Kickstart.
It has less caffeine than your average energy drink – 92mg in a 16 ounce can. To compare that’s MORE caffeine then in a small Tim Hortons Coffee, which was 80mg, while a medium has 100mg.
What is worse is that Kickstart only contains 5 percent real fruit juice but with only 80 calories I can see how naive parents can convince themselves that this would be a good drink for their kids. Mmmm artificial sweeteners, yummy!
It’s bad enough that people think that drinking a can of soda for breakfast is a good idea but now Kickstart is trying to make it acceptable to have a canned soda for breakfast. This is wrong in so many ways. I’m not impressed!
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